近日，由湖南工商大学会计学院龙立副教授、硕士生汪春泽与张旻博士共同完成的论文《Does Social Media Pressure Induce Corporate Hypocrisy? Evidence of ESG Greenwashing from China》入选ESG前1%“高被引论文”。该论文于2024年7月在线发表于国际知名期刊《Journal of Business Ethics》（FT50/中科院一区Top），通讯作者为湖南工商大学会计学院张旻博士。

作者简介

龙立，湖南工商大学会计学院副教授、博士生导师，兼任中国会计学会会计教育分会理事。研究领域为行为金融与上市公司信息披露，先后主持国家社科基金一般项目、湖南省社科基金项目等。

论文摘要

Hypocrisy in corporate social responsibility has attracted increasing attention from scholars. Under the context of the digital era, we examine whether and how social media pressure affects the typical corporate hypocrisy of ESG greenwashing. Using a dataset of A-share listed firms in China from 2011 to 2021, we find that negative sentiment from stock message boards induces firms to engage in ESG greenwashing. Our results are confirmed by an array of robustness tests and additional tests. In addition, the impact of social media pressure is more pronounced in firms with lower market value and poorer reputation. The channel tests show that social media pressure induces ESG greenwashing by exacerbating managerial myopia. Finally, we further find that the shareholding of institutional investors, high-quality audit and local environmental regulation can alleviate this negative impact. Overall, our study demonstrates the mechanism underlying social media pressure on ESG greenwashing and provides practical suggestions for improving the construction of the ESG system.

论文链接：https://doi.org/10.1007/s10551-024-05747-3